Why designers should be embedded into product teams and what that even means

Image of a statue embedded in tree roots. From Unsplash.com
Photo via https://unsplash.com/photos/ugm-yDj9Hi4

Consider these two schools of thought for how a product company might structure its teams:

#1 — Project Teams

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store