Member-only story
The rise and fall of InVision
The sad slide of the once-darling design co.

The results of the UxTool’s 2020 Survey are in.
One of the biggest takeaways?
Things aren’t looking great for InVision.
What’s the damage, exactly?
Usage for prototyping & handoff is way down
In 2017 the Design Tools survey showed InVision leading its category as a prototyping tool with 60% of respondents indicating they used it.
In 2020 that share has fallen to 23% with more than half of that number only using it as a secondary tool.

The change in InVision usage for handoff has been only slightly less drastic, with a fall from its peak of 28% in 2017 to 18% in 2020.
Considering prototyping and handoff are basically the core value of the InVision platform, this is a pretty big deal.
What happened?
Only a few short years ago InVision seemed like it had all the momentum in the world. They had massive user growth and were valued as high as $1.9…