The Baymard Institute: A glorious, evidence-based trove of UX best practices
What’s so great about Baymard and why aren’t there more organizations on the same level?
I realized I wanted to write this piece when I mentioned the Baymard Institute to a User Researcher with 10+ years of experience and they had no idea what I was talking about. They aren’t alone! I’ve gotten plenty of raised eyebrows on the subject before.
This is a shame!
If you’re a User Researcher (or in any area even tangentially related to UX, websites, or digital products) Baymard can probably provide you some value — quite possibly already has — and is worth being aware of.
I promise I’m not affiliated with them. I’m just a big fan!
Baymard who?
The Baymard Institute is an “independent web usability research institute” founded by Denmark-based Christian Holst and Jamie Appleseed in ~2008.
The organization was founded on the central thesis that design decisions are often made subjectively or politically, and that a more evidence-based…
