How having the wrong level of zoom can distort design feedback

The way art-boards look doesn’t necessarily match reality

Sean Dexter
4 min readAug 17, 2020

I notice that many people (myself included) tend to create, observe, present, and critique designs in a zoomed out state. This can be the case when looking at work-in-progress designs in an application like Sketch or Figma — or even when looking at a mock-up…

--

--

Sean Dexter

Staff Product Designer @ Walmart Data Ventures. Prev: Meta, HubSpot & Cigna. I write about UX, agile, & product. linkedin.com/in/seandexter1/