Flat Design: Why you should question Nielsen Norman’s research on the trendy design style.

The design on the left outperformed the design on the right, surprising absolutely no one.
Participants were more easily able to find the “Reserve Now” button in the design on the left.
The tab in the design on the left (View/Modify/Cancel a Reservation) was located more quickly than the tab in the design on the right.
Participants more quickly located a slider in the design on the left than the in the design on the right.

So what’s our takeaway here?

Sr Product Designer @ Hubspot. Previously Cigna. I write about UX, agile, & product design. linkedin.com/in/seandexter1/

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