What’s so great about Baymard and why aren’t there more organizations on the same level?

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Baymard who?


The sad slide of the once-darling design co.

Dark, slightly pulsating image of the invision logo backed by reddish-purple clouds.
Dark, slightly pulsating image of the invision logo backed by reddish-purple clouds.

What’s the damage, exactly?

Usage for prototyping & handoff is way down


Operating “like an internal agency” is rarely the ideal.

Image of a statue embedded in tree roots. From Unsplash.com
Image of a statue embedded in tree roots. From Unsplash.com
Photo via https://unsplash.com/photos/ugm-yDj9Hi4

#1 — Project Teams

#2 — Product Teams


The way art-boards look doesn’t necessarily match reality

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Why aesthetic craft is a vital skill for UX designers looking to produce the best possible work.

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So where did these beliefs come from?


Classical painting of a black bloody-mouthed devil holding two children. Animated to shake violently.
Classical painting of a black bloody-mouthed devil holding two children. Animated to shake violently.


Michelangelo’s painting of god separating light from darkness.
Michelangelo’s painting of god separating light from darkness.
“The soul who sins is the one who will die. A son will not bear the iniquity of the father, and a father will not bear the iniquity of the son. ” Ezekiel 18:20. Image: “Separation of Light from Darkness” by Michaelangelo/Wikimedia Commons


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  • Discuss and address things that aren’t working as well as they could be
  • Discuss…


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Sean Dexter

Sr Product Designer @ Cigna. Join me on my crusade for smarter UX & product design. linkedin.com/in/seandexter1/

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